The Way
We Are.

DIGITAL STRATEGY & BUSINESS DEVELOPMENT

Vazgen Margaryan

Vazgen is a marketing strategist, digital entrepreneur and business consultant with more than ten years of experience in digital marketing, online business development and strategic growth.

His entrepreneurial interests began early. Over the years, he has developed businesses and projects, building experience in marketing, branding and business strategy. He works across website development, SEO, digital advertising and strategic marketing planning.

His toolkit includes Google Analytics, Google Search Console, Google Ads and SEMrush. His guiding belief is that marketing should go beyond promotion to understand people, earn trust and create meaningful value. His work is shaped by responsibility, leadership and a commitment to building a better future for the next generation. He prioritizes honesty, integrity and long-term vision in business relationships.

“Clarity, strong strategy and modern digital tools — with integrity and a long-term vision.”

CREATIVE COMMUNICATION & EVENTS

Lend Mkrtchyan

Lend is a professional actor, creative organizer and public personality with more than a decade of experience in the cultural and entertainment industry.

A graduate of the Yerevan State Institute of Theatre and Cinematography, he has worked at the G. Sundukyan National Academic Theatre, taken part in theatre and film productions and appeared as a presenter on Armenia TV.

Since 2012, his work has included organizing and hosting major cultural and public events, including the Pan-Armenian Games and the Erebuni-Yerevan Festival. He has also served as Vice President of the Club of the Cheerful and Resourceful and as Executive Director of Julhakyan’s Barbershop. His experience spans team leadership, public speaking and complex project coordination.

His background brings audience understanding, performance and human connection into DAN’s creative approach. He values art, music, cinematography, sports, family and strong relationships.