KPI definitions and measurement plan
We define the scope and deliverables for this workstream in the proposal, with review points and clear ownership.
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DAN / SPECIALIST SERVICES
Data, Measurement & Consulting.
Clarity in every report and decision. Our approach combines clear objectives, considered execution and practical collaboration tailored to the scope of your business.
WHAT WE CAN DELIVER
End-to-end support, from idea to execution.
The following solutions can be delivered individually or combined into a broader marketing program. Scope, timelines, team and pricing are agreed for each project.
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SERVICE MENU
Explore the possibilities.
✦ Google Analytics 4
✦ Google Tag Manager
✦ Search Console
✦ dashboard design
✦ attribution analysis
✦ conversion measurement
✦ A/B testing
✦ marketing ROI reviews
✦ KPI frameworks
✦ business consulting
✦ training workshops and ongoing marketing advisory.
OUR WORKFLOW
How we approach the work.
01
Discovery
Define the audience, business objective, resources and constraints.
02
Scope
Agree deliverables, channels, milestones and responsibilities.
03
Delivery
Build, review, launch or coordinate the agreed activities.
04
Optimization
Assess performance and identify practical next steps.
YOUR NEXT MOVE
Make your next project count.
Share your challenge and we’ll help outline a suitable direction.
Let's talk ↗EXPLORE OTHER DISCIPLINES
A CLOSER LOOK
Turn measurement into better decisions
Dashboards only help when the underlying definitions and events are trustworthy. We start with measurement design, then translate data into action.
What a typical engagement includes
Tag and event implementation review
We define the scope and deliverables for this workstream in the proposal, with review points and clear ownership.
GA4 and conversion tracking configuration
We define the scope and deliverables for this workstream in the proposal, with review points and clear ownership.
Dashboard design and reporting cadence
We define the scope and deliverables for this workstream in the proposal, with review points and clear ownership.
Funnel and cohort analysis
We define the scope and deliverables for this workstream in the proposal, with review points and clear ownership.
Experiment hypotheses and recommendations
We define the scope and deliverables for this workstream in the proposal, with review points and clear ownership.
Solutions for different business needs
GA4 and tag management
Available as a focused project or as part of a coordinated program. We tailor deliverables to the market, resources and goals.
Looker Studio dashboards
Available as a focused project or as part of a coordinated program. We tailor deliverables to the market, resources and goals.
Conversion and funnel analysis
Available as a focused project or as part of a coordinated program. We tailor deliverables to the market, resources and goals.
A/B testing and reporting
Available as a focused project or as part of a coordinated program. We tailor deliverables to the market, resources and goals.
Illustrative service scope, not a claim of specific past client outcomes. Exact tools, third-party costs, schedules and deliverables are confirmed in writing.