Stakeholder interviews and business diagnosis
We define the scope and deliverables for this workstream in the proposal, with review points and clear ownership.
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DAN / SPECIALIST SERVICES
Strategy & Research.
Research-led decisions for confident growth. Our approach combines clear objectives, considered execution and practical collaboration tailored to the scope of your business.
WHAT WE CAN DELIVER
End-to-end support, from idea to execution.
The following solutions can be delivered individually or combined into a broader marketing program. Scope, timelines, team and pricing are agreed for each project.
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SERVICE MENU
Explore the possibilities.
✦ Market research
✦ competitor intelligence
✦ audience segmentation
✦ customer journey mapping
✦ positioning
✦ go-to-market planning
✦ marketing audits
✦ campaign strategy
✦ pricing research
✦ brand tracking
✦ surveys and focus groups.
OUR WORKFLOW
How we approach the work.
01
Discovery
Define the audience, business objective, resources and constraints.
02
Scope
Agree deliverables, channels, milestones and responsibilities.
03
Delivery
Build, review, launch or coordinate the agreed activities.
04
Optimization
Assess performance and identify practical next steps.
YOUR NEXT MOVE
Make your next project count.
Share your challenge and we’ll help outline a suitable direction.
Let's talk ↗EXPLORE OTHER DISCIPLINES
A CLOSER LOOK
Decisions backed by evidence
We connect market signals, customer behavior and competitive positioning to a practical plan that teams can execute and measure.
What a typical engagement includes
Competitor landscape and positioning map
We define the scope and deliverables for this workstream in the proposal, with review points and clear ownership.
Audience personas and buying journeys
We define the scope and deliverables for this workstream in the proposal, with review points and clear ownership.
Channel and content opportunity assessment
We define the scope and deliverables for this workstream in the proposal, with review points and clear ownership.
90-day roadmap with owners and priorities
We define the scope and deliverables for this workstream in the proposal, with review points and clear ownership.
Measurement plan and review cadence
We define the scope and deliverables for this workstream in the proposal, with review points and clear ownership.
Solutions for different business needs
Market-entry research
Available as a focused project or as part of a coordinated program. We tailor deliverables to the market, resources and goals.
Customer and competitor research
Available as a focused project or as part of a coordinated program. We tailor deliverables to the market, resources and goals.
Go-to-market strategy
Available as a focused project or as part of a coordinated program. We tailor deliverables to the market, resources and goals.
Brand and campaign planning
Available as a focused project or as part of a coordinated program. We tailor deliverables to the market, resources and goals.
Illustrative service scope, not a claim of specific past client outcomes. Exact tools, third-party costs, schedules and deliverables are confirmed in writing.