Marketing L · Performance.

01 / Package purpose

Content plus acquisition. Organic social and selected paid campaign management with conversion measurement. Work is planned around the client's business objectives, selected channels, available access and agreed timeline.

02 / Included services and deliverables

• 40 unique monthly social posts across up to five platforms.
• Up to eight short videos within the total content allocation.
• Management of one agreed advertising channel (Google Ads or Meta Ads) and campaign optimization.
• Initial conversion tracking configuration subject to access and technical feasibility.
• Competitor monitoring and landing-page recommendations.
• Two optimization reviews and one strategy meeting per month.

All allocations refer to a calendar month unless a signed agreement defines a different billing period. Any unused monthly allocation does not automatically roll over.

03 / Deliverables and acceptance

04 / Client responsibilities

• Provide accurate brand guidelines, assets, necessary permissions and timely access to accounts.
• Supply legal approvals for claims, offers, licensed content, personal data use and regulated products.
• Designate a decision maker to review proposed materials and communicate consolidated feedback.
• Pay approved media and vendor budgets as set out in the signed commercial schedule.

05 / Scope boundaries and exclusions

• Advertising spend, paid third-party tools, landing page development and major production costs are excluded unless specifically itemized.

Services not expressly listed in the signed statement of work are excluded, even if DAN offers them elsewhere on the website.

06 / Pricing, market and billing

Displayed market-specific prices are indicative starting points, not automatically binding quotations. The final monthly service fee, currency, taxes, third-party costs, invoicing schedule, payment deadlines and approved advertising spend must be stated in the signed agreement.

The country selector is a commercial planning aid and does not determine tax residence or applicable law.

06A / Minimum six-month commitment

The standard initial service term is six (6) consecutive months, beginning on the commencement date specified in the signed agreement. The first six months constitute a minimum contractual commitment and are not a month-to-month trial. Renewal terms, any extension, and the notice required to prevent renewal must be stated in the signed agreement.

The monthly service fee covers reserved production capacity, onboarding, strategy, research, planning, coordination, account setup, creative preparation and recurring execution. Preparation and resource allocation may begin before the first publication or campaign goes live. A delay caused by missing client assets or approvals does not automatically shorten the agreed minimum term.

Any different start date, pilot arrangement, minimum term or cancellation right must be expressly agreed in writing by both parties.

06B / Advance payment and local business days

The monthly service fee is payable in advance and must be received no later than the first (1st) calendar day of the service month. If the first day falls on a Saturday, Sunday or an official public/bank holiday in the country designated for billing in the signed agreement, payment is due on the immediately preceding business day in that country. If that preceding day is also non-working, the due date moves back to the last preceding business day.

The designated billing country, applicable holiday calendar, invoice currency, bank account, accepted payment method and time zone must be identified in the signed agreement. A market selected on this website does not by itself establish the billing country or governing law. Clients are responsible for initiating transfers sufficiently early for cleared funds to arrive by the due date; transfer fees, exchange charges and tax treatment must be specified in the contract.

If payment is late, DAN may issue a notice and, subject to the signed agreement and applicable law, pause future work or scheduling until overdue sums are received. A pause does not automatically waive accrued fees or extend the agreed service term.

06C / Early termination, preparation costs and refunds

Because substantial work is performed during onboarding and the initial planning phase—including discovery, market and competitor research, account audits, strategic architecture, editorial planning, resource booking, creative concepts and technical preparation—the commercial proposal is based on a minimum six-month commitment.

If the client elects to stop the engagement before the end of the minimum term for convenience, amounts already paid for completed work, preparatory work, reserved resources and non-cancellable third-party commitments are intended to be non-refundable to the extent permitted by applicable law and the signed agreement. An early exit does not automatically entitle the client to a pro-rata refund simply because fewer posts or campaigns were published.

Any fees for the remaining minimum term, early-termination charges, credits or reimbursement of prepaid but unperformed services must be expressly and transparently defined in the signed agreement and remain subject to applicable consumer-protection, contract and mandatory refund laws. This policy does not remove statutory rights or rights arising from DAN’s material breach, failure to provide agreed services, or other legally required remedies.

To request termination, the client must provide written notice to the contract-designated contact. DAN will document the work completed, work in progress, committed third-party expenses, account handover and any legally required reconciliation. Advertising spend held by third-party platforms and unused vendor balances are handled according to their terms and applicable law.

07 / Contract-ready scope schedule and acceptance

Scope baseline: 40 unique items; up to five channels; up to eight short videos within the 40 items.

Delivery approach: One agreed paid advertising channel, initial feasible tracking setup, two optimization reviews and one strategy meeting per month.

Not included by default: Advertising spend, advanced shoots, new site development, extra advertising channels and third-party fees.

Schedule A — information to complete before signature

• Legal names of the contracting parties, registered addresses, authorized signatories, client billing country and governing jurisdiction.
• Chosen package, selected markets, languages, platforms and account identifiers; start date, first six-month end date and renewal/notice terms.
• Exact monthly fee, currency, applicable taxes, whether media and third-party costs are included, approved monthly spend caps and who owns each advertising account.
• Named deliverables and monthly quantities; file formats, length/complexity of videos, production locations, editorial calendar, milestone dates and reporting frequency.
• Included revision rounds, approval contact, client response deadline, acceptance criteria and procedure for rejected or non-conforming deliverables.
• Designated billing-country holiday calendar and time zone; bank details and receipt-of-funds deadline; service suspension notice and cure period for overdue payment.
• Account access, confidentiality, privacy/data processing, intellectual property handover, licensing of source files and third-party assets.
• Early-termination notice, demonstrable preparation and non-cancellable commitments, any agreed remaining-term charge, refunds or credits required by law, and handover arrangements.

Approvals and change control

DAN will submit work to the nominated client representative using the agreed channel. The signed schedule must specify a reasonable review window and revision count. Silence is not automatically acceptance unless an enforceable, expressly agreed acceptance procedure says so. Additional deliverables, platforms, territories or production complexity require a written change order stating scope, price and timing before work begins.

Six-month fee illustration

The initial commitment is six consecutive service months. The minimum aggregate service-fee commitment is calculated as the signed monthly fee × 6, excluding taxes and separately approved third-party costs, subject to any lawful cancellation, breach or refund rights. Displayed website starting prices are indicative and must not be treated as an invoice or binding quote.

Payment timing example

For a service month beginning on the first day of a month, cleared payment is due no later than that day; if it is a weekend or public/bank holiday in the contractually designated billing country, the deadline is the last preceding working day there. The parties must specify the official holiday calendar, banking cut-off time and time zone. Local mandatory payment rules prevail.

Early termination and preparation investment

Initial discovery, audits, research, planning, creative development, resource reservation and setup may be substantial before publication. Amounts properly attributable to performed work and non-cancellable, authorized commitments may be retained only as permitted by the signed contract and applicable law. A blanket prohibition on all refunds, charges for unperformed services, or mandatory remaining-term payments is not presumed enforceable in every jurisdiction. Claims arising from DAN's material breach or mandatory consumer rights remain unaffected.

Contract formation: This page is an explanatory service specification, not a self-executing contract. A mutually executed Master Services Agreement and signed, dated Statement of Work / Schedule A control. In a conflict, mandatory law prevails, then the executed documents according to their stated order of precedence.

08 / Timeline, revisions and change control

Onboarding, first delivery dates, revision limits, response times, reporting dates and any service-level commitments must be defined in the signed statement of work. Requests outside agreed quantities, languages, territories or production complexity require a written change order.

09 / Intellectual property, confidentiality and data

Ownership and licensing of completed work, third-party assets, software, accounts and raw production files are governed by the signed contract. Both parties should agree confidentiality obligations and the applicable privacy and data-processing requirements before exchanging sensitive information.

10 / Performance and cancellation

The initial commitment, advance-payment deadline, early termination procedure, treatment of preparation costs and any refund limitations are described in sections 06A–06C above. The executed contract and mandatory local law govern any dispute or exception.

11 / Agreement hierarchy

If there is a difference between this website description and a signed master services agreement, statement of work or written amendment, the signed documents control. Review the Terms and Conditions, Privacy Policy and Return Policy alongside the final contract.