Disclaimer.
Understand the context behind our content, creative examples, marketing insights, and service descriptions. This page explains the distinction between information, estimates, and commitments.
General information
Website content is provided for general informational purposes and should not be treated as a guarantee of any specific commercial outcome.
Performance results
Marketing performance depends on market conditions, budgets, competition, creative execution and other variables. Examples should be supported by verified data.
Professional judgment
Strategies and recommendations are contextual; individual business decisions should consider the client’s own objectives and constraints.
External resources
Third-party links and tools may change or become unavailable without notice.
Accuracy and updates
The business should review content periodically. Any legally binding representations belong in the applicable signed agreement.
Scope of this disclaimer
This disclaimer explains how information published on the DAN Marketing Agency website should be understood. It applies to public-facing articles, service descriptions, examples, presentations, educational materials, and general guidance unless a separate written agreement expressly provides otherwise.
No guaranteed business outcomes
Digital marketing and creative services involve uncertainty. Visibility, rankings, impressions, leads, conversions, sales, revenue, audience growth, and return on advertising spend cannot be assured solely by implementing a particular strategy. Outcomes depend on many factors outside any single service provider’s control.
Search engine rankings and SEO
Search engines determine how and when content is indexed, displayed, and ranked. Algorithm changes, competitors’ actions, technical conditions, and content quality can affect results. References to SEO methods, optimization opportunities, or potential improvements are not promises of a particular ranking or timeframe.
Paid advertising and media platforms
Advertising networks may review, limit, reject, suspend, or change campaigns and accounts according to their own rules. Campaign reach and performance depend on budget, targeting, auction conditions, audience response, creatives, and platform policies. Any estimated advertising performance should be treated as an estimate, not a guarantee.
Analytics and measurement limitations
Analytics tools may report different figures due to attribution models, privacy settings, consent choices, tracking prevention, configuration, data delays, or technical errors. Dashboards and reports should be interpreted in context; no individual metric should be assumed to represent the complete commercial result.
Examples, illustrations, and mockups
Images, charts, dashboards, layouts, and sample scenarios may be used to illustrate concepts or design approaches. Unless clearly identified as verified client work with supporting evidence, illustrative materials must not be interpreted as actual client results or endorsements.
Case studies and historical results
Where historical project outcomes are presented, they describe a specific project, period, market, and set of circumstances. Past performance does not ensure that another organization will achieve the same or similar results. Project figures should be read together with their stated context and methodology.
Service descriptions and availability
Service pages describe possible areas of work and typical approaches. Actual deliverables, scope, schedules, responsibilities, and availability may differ by project. A service description on the website does not by itself establish a contractual obligation to provide that service on any particular terms.
Estimates, proposals, and pricing
General package descriptions and indicative figures are provided for comparison and planning. A project quotation may depend on requirements, location, language, complexity, licensing, third-party expenses, and requested timelines. Binding commercial terms, where applicable, are set out in an accepted proposal or written agreement.
Third-party websites and integrations
The website may reference external websites, software, social networks, analytics products, payment providers, or other third-party services. DAN does not control the availability, security, accuracy, or changing policies of independent providers. Visitors should review those providers’ own terms and privacy notices.
Artificial intelligence and automated tools
Some workflows may involve AI-assisted research, drafting, analysis, or production tools. Automated outputs can contain inaccuracies, omissions, or outdated information and may require human review. AI-generated examples should not be relied upon as verified facts without appropriate validation.
Educational and editorial content
Blog posts, guides, videos, tutorials, and other educational materials are intended to inform and support independent evaluation. They are not a substitute for advice tailored to a particular organization’s technical, legal, financial, or operational circumstances.
Legal, financial, and regulatory matters
Content about advertising rules, privacy, intellectual property, contracts, taxes, or other regulated matters is general information rather than individualized legal or financial advice. Readers should consult qualified advisers where the circumstances or applicable law require professional review.
Intellectual property and third-party marks
Names, logos, trademarks, screenshots, and product references may appear for identification, commentary, or description. Their inclusion does not necessarily indicate sponsorship, endorsement, partnership, or ownership. Rights remain with their respective owners.
User responsibility and independent decisions
Visitors and prospective clients are responsible for evaluating whether the information, strategies, or services discussed are appropriate for their needs. Business decisions should consider available evidence, budgets, internal capabilities, applicable regulations, and independent professional advice where appropriate.
Technical availability and website security
Reasonable efforts may be made to maintain accurate and accessible website content, but uninterrupted access, error-free operation, or freedom from every technical issue cannot be guaranteed. Users should take appropriate precautions when accessing third-party links or downloading materials.
Changes to website information
Descriptions, examples, links, service offerings, and other website content may be updated to reflect changing technology, market conditions, or business operations. Readers should confirm time-sensitive details directly before relying on them for a decision.
Written agreements take precedence
Where a signed service agreement or expressly accepted written proposal applies, its terms govern the relevant engagement to the extent permitted by applicable law. This public disclaimer is not intended to override mandatory consumer rights or other legal protections.
Questions and clarifications
For questions about a particular statement, service description, case study, or proposed engagement, please contact DAN through the contact page. The team can clarify what information is illustrative, what has been verified, and which details require project-specific confirmation.
For clarification, please contact DAN.